SCENARIO
As a leader in your business, you are responsible for reporting to other stakeholders about the competitive position of your business during its first six quarters. Your report will provide an analysis of strengths, weaknesses, opportunities, and threats facing the business. It will also address the competitive position of the business in the marketplace and organizational goal setting.
REQUIREMENTS
Provide a written report containing the following:
Note: It is recommended that you use the attached "Competitive Analysis Template" to structure this report.
A. Conduct a SWOT analysis of your business in the simulation by doing the following:
1. Identify one strength, one weakness, one opportunity that has not been met, and one threat that has not been resolved. The SWOT analysis should plausibly reflect the simulated business at the end of Quarter 6 of the simulation.
2. Justify each strength, weakness, opportunity, and threat from part A1 based on information from your business.
B. Analyze the competitive position of your business in the business simulation by doing the following:
1. Incorporate three strategic line graphs from the “Market” section of the strategic graphs in the final quarter (i.e., Quarter 7) of the simulation into your report.
Note: Refer to the supporting document “Accessing Strategic Line Graphs” for information about accessing these graphs. You must be in Quarter 7 of the simulation to access the final strategic line graphs, which cover Quarters 1–6.
2. Analyze how specific events and decisions in your business simulation led to the outcomes shown in each of the three strategic line graphs from part B1.
C. Provide recommendations for the future by doing the following:
1. Suggest one SMART goal for your simulated business for the next one to three quarters (Quarters 7–9).
2. Explain why the goal from part C1 was suggested, including how the goal addresses specific needs of the business.
D. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
E. Demonstrate professional communication in the content and presentation of your submission.
Note: This task should not be attempted until you have passed Task 1.
SCENARIO
As a leader in your business, you are responsible for reporting to other stakeholders about the competitive position of your business during its first six quarters. Your report will provide an analysis of strengths, weaknesses, opportunities, and threats facing the business. It will also address the competitive position of the business in the marketplace and organizational goal setting.
REQUIREMENTS
Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The similarity report that is provided when you submit your task can be used as a guide.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
Tasks may not be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt).
Provide a written report containing the following:
Note: It is recommended that you use the attached "Competitive Analysis Template" to structure this report.
A. Conduct a SWOT analysis of your business in the simulation by doing the following:
1. Identify one strength, one weakness, one opportunity that has not been met, and one threat that has not been resolved. The SWOT analysis should plausibly reflect the simulated business at the end of Quarter 6 of the simulation.
2. Justify each strength, weakness, opportunity, and threat from part A1 based on information from your business.
B. Analyze the competitive position of your business in the business simulation by doing the following:
1. Incorporate three strategic line graphs from the “Market” section of the strategic graphs in the final quarter (i.e., Quarter 7) of the simulation into your report.
Note: Refer to the supporting document “Accessing Strategic Line Graphs” for information about accessing these graphs. You must be in Quarter 7 of the simulation to access the final strategic line graphs, which cover Quarters 1–6.
2. Analyze how specific events and decisions in your business simulation led to the outcomes shown in each of the three strategic line graphs from part B1.
C. Provide recommendations for the future by doing the following:
1. Suggest one SMART goal for your simulated business for the next one to three quarters (Quarters 7–9).
2. Explain why the goal from part C1 was suggested, including how the goal addresses specific needs of the business.
D. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
E. Demonstrate professional communication in the content and presentation of your submission.
RUBRIC
A1: SWOT ANALYSIS
NOT EVIDENT
The submission does not identify 1 strength, 1 weakness, 1 opportunity, and 1 threat for the simulated business.
APPROACHING COMPETENCE
The submission identifies 1 strength, 1 weakness, 1 unmet opportunity, and 1 unresolved threat for the simulated business; however, 1 or more of these aspects are not plausible or do not plausibly reflect the simulated business as of the end of Quarter 6.
COMPETENT
The submission identifies 1 strength, 1 weakness, 1 unmet opportunity, and 1 unresolved threat that each plausibly apply to the simulated business. The SWOT analysis plausibly reflects the simulated business as of the end of Quarter 6.
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NOT EVIDENT A justification for the strength, weakness, opportunity, and threat identified in part A1 is not provided. |
APPROACHING COMPETENCE
The justification for the strength, weakness, opportunity, or threat identified in part A1 is not logically supported or is not based on the performance of the business in the simulation.
COMPETENT
The justification logically supports the choice of the strength, weakness, opportunity, and threat identified in part A1 based on the performance of the business in the simulation.
B1: STRATEGIC GRAPHS
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NOT EVIDENT The submission does not include 3 separate strategic line graphs. |
APPROACHING COMPETENCE
The submission includes 3 separate strategic line graphs; however, 1 or more of the included graphs are not from the “Market” section in the final quarter of the simulation.
COMPETENT
The submission includes 3 separate strategic line graphs from the “Market” section in the final quarter of the simulation.
|
NOT EVIDENT An analysis of how events or decisions in the simulation led to the outcomes shown in eachline graph from part B1 is not provided. |
APPROACHING COMPETENCE
The analysis of how events or decisions in the simulation led to the outcomes shown in eachstrategic line graph from part B1 is not plausible or not logically supported.
COMPETENT
The analysis of how events and decisions in the simulation led to the outcomes shown in eachstrategic line graph from part B1 is plausible and logically supported.
C1: SMART GOAL
|
NOT EVIDENT The submission does not suggest a goal for the business. |
APPROACHING COMPETENCE
The submission suggests a goal, but it is not properly constructed as a SMART goal or is not relevant to the business in the simulation.
COMPETENT
The submission suggests a properly constructed SMART goal that is relevant to the business in the simulation.
|
NOT EVIDENT The submission does not provide an explanation of why the SMART goal was suggested. |
APPROACHING COMPETENCE
The submission explains why the SMART goal was suggested, but the explanation does not show how the SMART goal logically addresses specific needs of the business.
COMPETENT
The submission explains why the SMART goal was suggested and shows how the SMART goal logically addresses specific needs of the business.
D: SOURCES
|
NOT EVIDENT The submission does not include both in-text citations and a reference list for sources that are quoted, paraphrased, or summarized. |
APPROACHING COMPETENCE
The submission includes in-text citations for sources that are quoted, paraphrased, or summarized and a reference list; however, the citations or reference list is incomplete or inaccurate.
COMPETENT
The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.
|
NOT EVIDENT Content is unstructured, is disjointed, or contains pervasive errors in mechanics, usage, or grammar. Vocabulary or tone is unprofessional or distracts from the topic. |
APPROACHING COMPETENCE
Content is poorly organized, is difficult to follow, or contains errors in mechanics, usage, or grammar that cause confusion. Terminology is misused or ineffective.
COMPETENT
Content reflects attention to detail, is organized, and focuses on the main ideas as prescribed in the task or chosen by the candidate. Terminology is pertinent, is used correctly, and effectively conveys the intended meaning. Mechanics, usage, and grammar promote accurate interpretation and understanding.
,
RXM1: Competitive Analysis
RXM1: Competitive Analysis Accessing Strategic Line Graphs
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Accessing Strategic Line Graphs
Introduction
Part C of Task 2 requires you to access strategic graphs from your business simulation. Use the following instructions to access, save, and insert your strategic line graphs in your performance report.
Step 1: Navigate to the Market Graphs
1. Follow this link to navigate to the Market section of the Strategic Graphs page in the Marketplace Simulations business simulation: https://lrps.wgu.edu/provision/249665855
2. Confirm that your simulation is in quarter 7. ("Quarter 7" should be listed above the navigation menu on the left-hand side of the screen, see image right.)
3. Confirm that the "Market" tab is selected within the Strategic Graphs Workspace (see image below).
Step 2: Save Strategic Line Graphs to Your Computer
1. From the many available strategic line graphs, select one that you want to use for your competitive analysis.
2. Click on a strategic line graph to open it on the screen.
3. Click on the save icon in the upper right-hand corner (this icon appears only when you hover your cursor over the strategic line graph, see image below).
4. When you click on the save icon, the line graph will be downloaded to your computer as a PNG image.
5. Save the graph to an appropriate location on your computer.
6. Repeat this process until you have saved three relevant strategic line graphs.
Step 3: Insert the Line Graph in the “Competitive Analysis Template"
1. Place your cursor where you want to insert the line graph in the “Strategic Graphs” section of the “Competitive Analysis Template.”
2. Insert the saved strategic line graph.
Note: If you are using Microsoft Word, you can do this by clicking on the “Insert” tab, then selecting “Pictures,” then navigating to the file where your strategic line graph is stored.
3. Repeat until you have inserted all of your three selected strategic line graphs.
image2.png
image3.png
image1.jpg
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RXM1: Competitive Analysis
RXM1: Competitive Analysis Competitive Analysis Template
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PAGE 2
<Company Name>
Competitive Analysis <Template>
< NOTE: This template is designed to help structure and complete the competitive analysis. You must refer to the task requirements and rubric for this task for the complete and authoritative instructions and measurement criteria for each component of the report. Replace or delete the instructional text within the brackets (<>) before submitting the report.>
< Reminder: Prior to beginning your business performance report in this template, you must ensure you have passed Task 1.>
<Conduct a SWOT analysis consisting of one strength, one weakness, one opportunity that has not been met, and one threat that has not been resolved. The SWOT analysis should plausibly reflect the simulated business at the end of Quarter 6 of the simulation.>
SWOT Diagram
|
STRENGTHS <1 Strength (See part A1 in the task instructions and rubric.)> |
WEAKNESSES <1 Weakness (See part A1 in the task instructions and rubric.)> |
|
OPPORTUNITIES <1 Opportunity (See part A1 in the task instructions and rubric.)> |
THREATS <1 Threat (See part A1 in the task instructions and rubric.)> |
SWOT Justification
Strengths
<Justify your choice of the strength you identified based on information from your simulated business. (See part A2 in the task instructions and rubric.)>
<Justify your choice of the weakness you identified based on information from your simulated business. (See part A2 in the task instructions and rubric.)>
Opportunities
<Justify your choice of the opportunity you identified based on information from your simulated business. (See part A2 in the task instructions and rubric.)>
Threats
<Justify your choice of the threat you identified based on information from your simulated business. (See part A2 in the task instructions and rubric.)>
B. Competitive Analysis
Strategic Graphs
< NOTE: For instructions on accessing and downloading the strategic line graphs, please refer to the “Accessing Strategic Line Graphs” attachment from the task. The appropriate strategic line graphs can be found in the simulation here: https://lrps.wgu.edu/provision/249665855 >
Topic 1
<Title of Strategic Graph 1>
<Insert line graph 1 here. (See part B1 in the task instructions and rubric.)>
<Analyze how specific events and decisions in your simulation led to the outcome shown in this strategic line graph. (See part B2 in the task instructions and rubric.)>
Topic 2
<Title of Strategic Graph 2>
<Insert line graph 2 here. (See part B1 in the task instructions and rubric.)>
<Analyze how specific events and decisions in your simulation led to the outcome shown in this strategic line graph. (See part B2 in the task instructions and rubric.)>
Topic 3
<Title of Strategic Graph 3>
<Insert line graph 3 here. (See part B1 in the task instructions and rubric.)>
<Analyze how specific events and decisions in your simulation led to the outcome shown in this strategic line graph. (See part B2 in the task instructions and rubric.)>
C. Recommendations
SMART Goals
<Provide recommendations for the future by suggesting one SMART goal for your simulated business for the next one to three quarters (i.e., Quarters 7–9). (See part C1 in the task instructions and rubric.)>
<Explain why the goal was suggested and how the goal addresses specific needs of the business. (See part C2 in the task instructions and rubric.)>
D. References
<Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized. NOTE: Information from the simulation does not require a citation. (See part D in the task instructions and rubric.)>
,
Studocu is not sponsored or endorsed by any college or university
D361 Task 2 – Passed
Business Simulation (Western Governors University)
Studocu is not sponsored or endorsed by any college or university
D361 Task 2 – Passed
Business Simulation (Western Governors University)
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VMM1 — VMM1 TASK 2: COMPETITIVE ANALYSIS
Bre Bikes Competitive Analysis
Student ID: 001329510 Date: 9/20/2023
A. SWOT Analysis
SWOT Diagram
STRENGTHS Investments in research and development resulted in innovative products that were in demand by customers.
WEAKNESSES Overestimating the demanded price for improved bikes.
OPPORTUNITIES Opening new stores in new geological places.
THREATS Competitors in the mountain bike market.
SWOT Justification Strengths Bre Bikes invested lots of money into research and development of new parts for the bicycles it manufactured, ensuring that they were higher quality and more feature-rich than other companies' offerings.
Weaknesses There was a lot of money spent into research and development to make the bike more comfortable and the price that was determined that people would pay for the bike was too high. This caused a decrease in demand and required a new price adjustment to be made.
Opportunities Bre Bikes opened a store in Rio De Janeiro within the first 3 quarters as there was not a competitor for recreational bikes in that region and Bre Bikes was able to be the first.
Threats The mountain bike market was not as successful for Bre Bikes as the recreational bike market. This has allowed Bolt Bikes to take over this part of the bike market.
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VMM1 — VMM1 TASK 2: COMPETITIVE ANALYSIS
B. Competitive Analysis Strategic Graphs
Topic 1 Market Share in Segment – Recreation
As we can see by the strategic graph, Bre Bikes was dominating in the recreational bike market. However, in quarter 4 and 5, the price point for the improved recreational bikes was overestimated and thus decreased demand and equally made Bre Bikes lose market share in recreation. This problem was corrected by quarter 6 and is to be predicted that Bre Bikes will continue to dominate in the upcoming quarters.
Topic 2 Growth Rate in Demand [%]
As previously discussed, the price for recreational bikes was highly over estimated. This causes a decrease in demand in quarter 4 and quarter 5 as these were the 2 quarters where the price of the recreational bike was not appropriately proportional to what a customer was willing to pay.
Topic 3 Advertising Expenses
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VMM1 — VMM1 TASK 2: COMPETITIVE ANALYSIS
Our advertising expenses were kept relatively low. When we look at the overall success of Bre Bikes, it can be determined that if more advertisement had taken place, specifically around quarter 4 and 5, maybe the company wouldn't have seen such a decrease in demand due to higher prices for their improved bike.
C. Recommendations SMART Goals S: For the next 3 quarters, increase our advertising expenses to see and improvement in demand for our improved recreational bike
M: This goal can be measured by using the sales from quarter 6 as our baseline with minimal advertising and comparing it to the next 3 quarters to see if we see an increase in sales.
A: This goal is attainable because we have the excess money that will be required to increase our advertising expenses.
R: This goal is relevant as we can see by the graph that our advertising expenses are much lower than our competitors and increases in the total amount of advertising for Bre Bikes will increase demand.
T: The timeline for this goal will be the next 3 quarters.
This goal is suggested based on all graphs that show that Bre Bikes could still make more improvement in the market. This goal also addresses the specific need of increasing demand and how our advertising expenses are the lowest in comparison to our competitors.
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