Read rubric verbatim
American Red Cross
What to Submit
Submit a 2- to 3-page Microsoft Word document (not including the title page or references) with double spacing, 12-point Times New Roman font, one-inch margins, and APA formatting.
12/20/23, 9:05 AM Assignment Information
https://learn.snhu.edu/d2l/le/content/1445625/viewContent/28506345/View 1/2
OL 665 Milestone One Guidelines and Rubric
Overview
Typically, a not-for-pro�t organization exists to provide a public bene�t. Not-for-pro�t organizations exist across industries and are present in education, healthcare, development, and
environmental work. To understand an organization, study its mission, history, and current position. This will help you understand its leadership practices, communication strategies, �nancial
position, and ethical practices. This milestone provides you with the basic understanding you will need to move forward with your strategic analysis.
Prompt
Develop a pro�le of the not-for-pro�t organization on which you will perform your strategic analysis.
Speci�cally, address the following critical elements:
I. Introduction: Give the name of the not-for-pro�t organization you have chosen for your strategic analysis. Explain why you are interested in this particular not-for-pro�t organization
and why you chose it for your �nal project.
II. Mission: Why does this not-for-pro�t organization exist? Whom does it serve? What is its formal mission statement?
III. History: Provide a history of the not-for-pro�t organization. Who founded the organization? How long has it existed? What are some milestones related to its growth?
IV. Current Position: How many of�ces and locations does the not-for-pro�t organization have? Who are the people it serves? What cause does the organization support?
What to Submit
Submit a 2- to 3-page Microsoft Word document (not including the title page or references) with double spacing, 12-point Times New Roman font, one-inch margins, and APA formatting.
Milestone One Rubric
Criteria Exemplary (100%) Pro�cient (90%) Needs Improvement (70%) Not Evident (0%) Value
Introduction Meets “Pro�cient” criteria, and
introduction demonstrates an
awareness of why this
organization is a good subject
for a strategic analysis
Introduces chosen
organization, providing a strong
rationale for selecting it as the
subject of a strategic analysis
Introduces chosen
organization, providing a strong
rationale for selecting it as the
subject of a strategic analysis,
but introduction is cursory
Does not introduce chosen
organization
20
12/20/23, 9:05 AM Assignment Information
https://learn.snhu.edu/d2l/le/content/1445625/viewContent/28506345/View 2/2
Criteria Exemplary (100%) Pro�cient (90%) Needs Improvement (70%) Not Evident (0%) Value
Mission Meets “Pro�cient” criteria and
demonstrates insight into the
organization’s mission and its
value to the population it is
designed to serve or the cause
it was created to support
Summarizes the organization’s
mission and demonstrates a
strong understanding of the
organization’s goals
Summarizes the organization’s
mission but demonstrates an
inadequate understanding of
the organization’s goals
Does not describe the
organization’s mission
25
History Meets “Pro�cient” criteria and
provides a unique historical
perspective on the organization
Summarizes the organization’s
history, including relevant
details about its founding,
growth, and signi�cant
milestones
Summarizes the organization’s
history but description is
cursory and lacks relevant
detail
Does not provide the
organization’s history
25
Current Position Meets “Pro�cient” criteria and
demonstrates an in-depth
understanding of the
organization’s current position
as a provider of services to a
target population or as the
supporter of a unique cause
Summarizes the organization’s
current position, including
relevant details about its scope
of in�uence and the population
it is designed to serve or the
cause it was created to support
Summarizes the organization’s
current position but
description is cursory and lacks
relevant detail
Does not describe the
organization’s current position
25
Articulation of Response Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented
in a professional and easy to
read format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
5
Total: 100%
