Pricing

 Pricing Strategies Assume you are the marketing manager for a local cable company. You have some direct competitors including AT&T U-verse and the Dish Network. Using the six steps outlined in your textbook for setting a pricing policy, prepare a report for...

Plan

  Complete the following for your marketing plan: Justify the pricing strategy you will employ. Perform a breakeven analysis to determine how many customers you will need to make your business financially viable. Defend your distribution strategy. Determine if...

advertise

  Select a Web site for a brand to which you are loyal. Describe the message the Web site conveys about its brand. Is it consistent with the brand’s message in traditional media's advertisements? How? Did you learn anything new about the brand and its...

Strategic Marketing

1. Need to select a product which should be new, not the existing one or we can make some modifications or add some features to the existing one. 2. Research needs to be done for the new product in the market so that we can know about the need and demand for the new...