For this assignment I need you to create a ONE "Proving Slide". I have attached the other slides for the project so you know exactly what the project is about. Regarding the Proving PowerPoint Slide that I need you to create – consider the following questions for the composition of it.
1. How will you "prove" that customers will buy your product from you?
2. How will you "prove" the characteristics of the customers from heaven?
3. How will you find your market size, potential and growth rate?
LMNT COFFEE – TARGET MARKET SLIDE
DEMOGRAPHICS: The target market for LMNT COFFEE is specific towards the college student and recent graduates in the age range from 18-28 which borders the top end of the Millennial generation and fully captures Gen Z. They are attending college on the path to completing a bachelors degree or already have accomplished this. Our targeted segment need high boosts of energy as they are students or young professionals spending long hours studying or working leading an “on the go”, active lifestyle. Those that obtaining a degree or have a degree are vibrant thinkers, living for success, have or will seek honorable jobs who prioritize sustainability and embrace the nutritional elements produced in our product. Our health-conscious minded consumer will be drawn to the enriched benefits which LMNT COFFEE will market with increasing awareness of improved immunity and cognition. Even if the college student does not have a defined income, it is known they have resources from parents, per diem, financial aid, gifts and part time work. Those with a career income will have an income from $50K-$80K and this market is identified as a single man or woman.
PYSCHOGRAPHICS: LMNT COFFEE is targeted towards those who crave this unique organic coffee buzz which feeds you with the nutrients our consumers need to combat career stressors and underlying causes of fatigue. LMNT COFFEE is for the “crush your day”, “conquer the world” type individual. Not only does this Superfood empowered coffee produce cognitive and endurance benefits we recognize balance with a calming coffee therefore capturing not only the psychological need of empowering the mind also mindful focus. For our current students and career obtaining individuals LMNT COFFEE products with mind quality enhancement properties allows for an attraction of the product. To satisfy the attraction, products will be dispersed where students can easily obtain on campus and online with subscription options. Most important is not only advertising the benefits of LMNT’s ORGANIC “ENRICH YOUR MIND COFFEE” prioritizing our consumer’s well-being LMNT will exhibit (as a B certified company) an unfathomable commitment to environment sustainability, chemically free and possess a profound appreciation for the finest ethically sourced SUPER FOOD coffee – nothing short of health and richness.
TEAM 1 – Claudia Alfaro Ponce / Ryann Castle / Jorge Cruz / Robert Henlon / Susan Lee / Melray Wiltshire
NOTES – FUTURE AVENUES INCLUDE COFFEE EQUIPMENT – MERCHANDISE AND BRANDED APPAREL
Revised pitch – LMNT COFFEE will ENRICH you and make you RICH in mind. Super charge your day with Super Food benefits that will not only save your day, LMNT will also save the environment around you.
LMNT COFFEE WILL EMPOWER YOU, IT’S YOUR BRAIN FOOD COFFEE.
GROUND COFFEE/COFFEE PODS/COLD BREWS/COFFEE BEANS
ALL ENHANCED W/ SUPERFOODS
ASHWAGANDHA – WE CALL “THE LMNT OF CLARITY”
CORDYCEPS – WE CALL ”THE LMNT OF STAMINA”
LION’S MANE – WE CALL ”THE LMNT OF COGNITION”
LMNT COFFEE BOXES – COMBINATION OF PRODUCTS ONLINE & DIRECT RETAIL
THE LMNT CLARITY COFFEE BOX
THE LMNT ENDURANCE COFFEE BOX
THE LMNT COGNITION COFFEE BOX
1
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LMNT COFFEE – INDUSTRY SLIDE
DIRECT COMPETITORS – ALLEGRO(Amazon Inc.), RYZE, La República Superfoods, LifeBoost, Om Mushroom Superfood, Four Sigmatic
INDIRECT COMPETITORS – Starbucks, Peets Coffee, Dunkin’, Lavazza, Folgers, Nespresso
WHY WILL THEY BUY – Hype factors / accessible in college retail stores – EVENTS & POP-UPS – online – subscription boxes . Unique APP for consumption and benefits.
Larger market share Competitors are overrated – expensive – not promoting nutritional and organic elements.
DIFFERENCE – MARKET SEGMENT FOCUS with Guerrilla Marketing tactics – STEERING TOWARDS STUDENTS – YOUNG PROFESSIONALS (GEN Z & YOUNG MILLENIALS) – Enticing for a Revolutionary Coffee Alternative. Holistic energy!
COMPETITIVE ADVANTAGE – Branding “health coffee as buzz coffee” SUPPORITNG ethical/sustainability/pesticide free/chemical free – MAJOR FOCUS on new Customer perception.
COMPETITVE DIMENSION – Improved evolutionary take on coffee products/drinks with traditional coffee concepts within a shift in a new emerging coffee market
PENETRATION RATE – current market size is USD 8.9 Billion in 2022 and is projected to reach USD 28.8 Billion by 2030. LMT will be part of the evolution.
WHO ARE WE SELLING TO – Direct to market segment with added subscription options straight to door/dorms. Distribution thoughout College Retail.
TEAM 1 – Claudia Alfaro Ponce / Ryann Castle / Jorge Cruz / Robert Henlon / Susan Lee / Melany Wiltshire
NOTES – FUTURE AVENUES INCLUDE COFFEE EQUIPMENT – MERCHANDISE AND BRANDED APPAREL
Revised pitch – LMNT COFFEE will ENRICH you and make you RICH in mind. Super charge your day with Super Food benefits that will not only save your day, LMNT will also save the environment around you.
LMNT COFFEE WILL EMPOWER YOU, IT’S YOUR BRAIN FOOD COFFEE.
GROUND COFFEE/COFFEE PODS/COLD BREWS/COFFEE BEANS
ALL ENHANCED W/ SUPERFOODS
ASHWAGANDHA – WE CALL “THE LMNT OF CLARITY”
CORDYCEPS – WE CALL ”THE LMNT OF STAMINA”
LION’S MANE – WE CALL ”THE LMNT OF COGNITION”
LMNT COFFEE BOXES – COMBINATION OF PRODUCTS ONLINE & DIRECT RETAIL
THE LMNT CLARITY COFFEE BOX
THE LMNT ENDURANCE COFFEE BOX
THE LMNT COGNITION COFFEE BOX
1
,
LMNT COFFEE
LMNT COFFEE will ENRICH you and make you RICH in mind. Super charge your day with Super Food benefits that will not only save your day, LMNT will also save the environment around you.
PRODUCTS –
LMNT COFFEE WILL EMPOWER YOU, IT’S YOUR BRAIN FOOD COFFEE.
GROUND COFFEE/COFFEE PODS/COLD BREWS/COFFEE BEANS
ALL ENHANCED W/ SUPERFOODS
ASHWAGANDHA – WE CALL “THE LMNT OF CLARITY”
CORDYCEPS – WE CALL ”THE LMNT OF STAMINA”
LION’S MANE – WE CALL ”THE LMNT OF COGNITION”
LMNT COFFEE BOXES – COMBINATION OF PRODUCTS ONLINE & DIRECT RETAIL
THE LMNT CLARITY COFFEE BOX
THE LMNT ENDURANCE COFFEE BOX
THE LMNT COGNITION COFFEE BOX
TEAM 1 – Claudia Alfaro Ponce / Ryann Castle / Jorge Cruz / Robert Henlon / Susan Lee / Melray Wiltshire
NOTES – FUTURE AVENUES INCLUDE COFFEE EQUIPMENT – MERCHANDISE AND BRANDED APPAREL
B
1
