1. Strategy Overview
    1. Is Kellogg's  new and growing, expanding or contracting, operating as a cash cow, old/outdated and struggling to survive, etc.?
    2. Perform a simple SWOT analysis for Kellogg's
    3. Strengths, Weaknesses, Opportunities, and Threats
    4. What is the outlook for Kellogg's  for the foreseeable future?

It need to be 475 words with references.